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South Dakota Sports Radio

Sportsmax Radio

102 W. 3rd St. Dell Rapids SD 57022


About Our Radio Show

What is "Sportsmax"?

“Sportsmax” is an hour-long radio sports talk show that airs once a week on stations across South Dakota. The show was originated by the late sportscaster Tom Maxwell in 1996, and has been on the air ever since. The title of the show not only honors Tom, but also describes what the program is all about.

Each week, thousands of listeners across the state get the opportunity to hear from the people that make sports great in South Dakota. Every show has a specific topic, and “Sportsmax” features the most informative guests. Topics range from traditional high school, college, and professional sports to other activities including motorsports, the outdoors, and much more. Coaches, athletes, sportswriters, broadcasters, authors, administrators, historians, and even psychologists are interviewed each week to give the “Sportsmax” audience an informative and entertaining way to spend an hour. The ongoing quality of the show is what has made “Sportsmax” appointment listening.

Steve White, General manager, KCCR Pierre

"Sportsmax is a very well produced show. Our listeners really like the focus on state sports, as well as the different slant Mike gives to his interviews." 


Advertising on Sportsmax Radio

Advertising with Sportsmax is a great way for you to reach active adults across the state! You can reach new customers for as little as $500 per month. 

Contact us for details! 

Call 605.595.8487 or email